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You hear commercials every day – whether it is on the radio, TV or over the internet.  The purpose of the commercial is to persuade you to buy a product, service or to influence your behavior in some way.  The professional commercial voice over actor must be versatile and able to communicate the message in a variety of ways depending on the intended audience.  For example, the tone for a health care commercial will sound very different than the tone for a retail store selling shoes.  The trend over the last several years has been to use a more conversational tone, one that is more casual, friendly and less “announcery”.  Gone are the days of the booming announcer demanding that the listener buy a product or service.  My voice has been described as friendly, conversational and authentic.  Contact me for a custom quote for your commercial.

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