Fitch Acting and Voiceover LLC
San Francisco, California USA
Source Connect: angelifitch
"My life purpose is to inspire and uplift others by using my VOICE to tell stories with LOVE, JOY, and FREEDOM."
- Angeli Fitch
Angeli R. Fitch is a voice actor and attorney living in the San Francisco Bay Area (https://fitchlawoffice.com). She loves recording voiceovers for her clients all over the world. Her voice has been described as authentic, confident, warm, and compassionate. Angeli began her journey in studying the human voice when she began working with world renowned speech coach and communication strategist, Arthur Joseph (https://vocalawareness.com). Arthur taught her about claiming her authentic voice through Vocal Awareness.
Several years later, when Angeli decided to pursue a career in voice acting, she began studying at Voice One, an internationally recognized voice over and acting school established in 1986 in San Francisco (http://www.voiceoneonline.com). Angeli’s teacher and mentor Elaine Clark wrote the first voice over training book and best seller There’s Money Where Your Mouth Is. Angeli is grateful to continue her life long training at Voice One. Angeli’s voice over credits include Microsoft, Intel, Hewlett-Packard, Oracle, Toshiba, Salesforce, Walmart, Panasonic, Blue Shield, Blue Cross, Stanford School of Medicine, First Republic Bank, MasterCard, VISA and many more.
Angeli also has extensive training as an actor. She trained with the incredibly talented and gifted teachers - Jim Jarrett and Melissa Esaia Thompson at the Meisner Studio in San Francisco, (https://themeisnertechniquestudio.com) and has done many rewarding acting projects over the years. Her claim to fame on TV is playing a strip club owner in the Investigation ID series “Wives With Knives” (https://www.fitchvoiceover.com/on-camera). Her most noted acting role in a play is “Katie” (written by the late Miguel Toruño, directed by Edwin Richards), in which she played a prosecutor which she thoroughly enjoyed (Angeli is a criminal defense attorney in real life!).
As with her law practice, Angeli believes in contributing her time to those in need and who are unable to afford her services. She loves working with The Oppia Foundation (https://www.oppia.org/about), a nonprofit organization whose mission is to make education accessible and free to students all over the world by providing interactive, learn-by-doing lessons online (https://www.fitchvoiceover.com/give-back). Additionally she has an online pet businesses whose mission is to create a world where every animal has a home https://myfurrysoulmates.com/.
E-Learning: A Growing Market
Angeli Fitch on E-Learning | Sep 04, 2020
Voice One school administrator Danny Scott spoke with instructor Angeli Fitch about her experience in e-learning, how it differs from other types of narration, and how the e-learning has evolved in the months following March's closures due to COVID-19.
You've had a lot of success with e-learning in particular. Why do you think that is?
Coming into e-learning, it was already part of my signature voice as an educator. I think a lot of the e-learning narrators out there have some kind of background in teaching. Also as a trial lawyer, I'm used to explaining things to the jury. All of the courses that I took at Voice One really helped as well, because it's a very different skill-set teaching people face to face versus reading a script. I can't emphasize enough that people need training: for corporate narration, for narration in general, and for e-learning. Lastly, I have a love for knowledge - so I think I've been successful in e-Learning because I actually really enjoy it.
What kinds of skills do you need in order to do e-learning?
Well, to start, acting. I need to act like an expert in anything that I'm talking about. So I could be talking about cyber security, or I could be a doctor talking to other doctors about health care and cancer, or my avatar could be a robot talking about futuristic stuff. The sky's the limit - but you have to know how to act in order to achieve this.
Another thing, and this is a huge skill, it is the ability to do cold reading and sound like you are not reading! Some of these courses are half an hour to several hours long. I do not read the entire script ahead of time. I only scan through it to see if I have any questions for my client such as pronunciations or if I see any typos I need to ask about. You really don't have time to prep. So this is not going to be for everybody.
Having stamina and consistency is a must. You have to have the acting skills to sound like an expert. You really have to love knowledge or at least have an interest because you really are teaching people something.
How does e-learning differ from other forms of narration?
A lot of the corporate narration videos that I do are maybe three to five minutes. Now, that's different from an explainer video, which is about 90 seconds. Corporate narration can also be promotional because you're highlighting the corporation or the company with a branding video or a promotional video explaining the product or service. And it's often in conjunction with a video or images, and the people watching are learning something about the company.
Now when you're talking about e-learning, you're talking to one person for an extended period, so you really can't sound announcery. It's a very intimate thing because the people that you're teaching usually have you in their ear, on their phone or laptop with ear buds in their ear.
You mentioned that a typical project is often going to be many hours long.
Not necessarily. It just depends on your client. In fact a lot of the modules that I've been seeing lately have been 30-minute or 15-minute modules, but it all depends on the course. But whatever length it is, you have to have consistency in how you sound.
Where do you find your e-learning work?
Well, let me go to my LinkedIn profile. I'm up to 9,531 connections. But I always tell people don’t be impressed by the number of connections, it’s the quality of the relationships you make and it took me a long time to nurture my relationships with people. And yes, I've been specifically only using LinkedIn, but you can do just as well having 200 connections. So I would say that while I think LinkedIn is a good place to find people in e-learning, you better have a very personalized way of connecting with them. And I'm going to cover that in the class, which will be about both performance and marketing.
Have you seen new types of e-learning emerge during COVID? Is it a growing market?
It's absolutely a growing market. I think that people are realizing that everything is just going to be online now, so all the different corporations, the small businesses, everybody is starting to understand that and accept that. So I’ll cover a lot of different kinds of scripts in class: technical, legal, medical narration, kids, teacher training, etc. because it's all happening.
Training the voices behind audiobooks, podcasts and your favorite gadgets
Jim Harrington | Bay Area News Group
May 22, 2019
Ironic as it is, it takes considerable training and practice to sound authentic. Hence the range of classes that students and alumni, such as Angeli Fitch, take. Voice-over requires a specific skill set. You have to know how to hold a listener’s attention, breathe life into characters and do different kinds of voices. There are articulation exercises, dialect and accent mastery and recording skills to learn. Step into a soundproof WhisperRoom recording studio, and it’s just you and the microphone, says Fitch. It helps to have a coach, no matter how long you’ve been doing this.
A criminal defense trial attorney, Fitch does a range of voice-over work, including corporate narration videos for companies such as Intel, Panasonic, Salesforce, MasterCard and Coldwell Banker. The Pacifica resident says she was drawn to both the business end and “the craft of voice acting and all the different areas, corporate narration, animation, commercial, audio books.”
“I took all the core curriculum classes, so I could explore where I thought my voice fit in the industry,” says Fitch, who now teaches a class on the business aspects of voice-over. “The essence of voice over is acting, not the sound of your voice. It is important to get continuous coaching, as there may be things that I’m not aware of when I’m alone in my WhisperRoom vocal booth.”
The profession draws a wide variety of people, Clawson says. Some are entering the field as a second career; they’ve raised their kids or worked in the tech industry or want a creative outlets. Fitch isn’t the only lawyer in the group, either. San Mateo attorney Pam Kelly may have a background in information technology, but she’s hoping to make a transition into voice-over work in commercials and narration, she says.
The Shift in the Industry
TBA Online: News & Features: November 2018 | Jia Taylor
November 19, 2018
According to Voices.com, there is also a higher demand for female voices. This growing trend has provided opportunities for people like Angeli Fitch.
“I’m used to performing where the stakes are high,” says Fitch, who is also a criminal defense attorney. “If I don’t do a good job, my client could end up in prison for the rest of his life.”
After studying for two years at Voice One, Fitch began pursuing voice acting jobs. She’s been so successful that she now does voice-over full time, and practices law part-time.
Fitch gets booked for a variety of voice work including promotional videos, voicemail systems and meditations, but says the bulk of her work is in e-learning and explainer videos.
“For me as a lawyer, I started with e-learning and training because that’s my wheelhouse. That’s a comfortable voice for me,” Fitch says. “Sure, I’d love to do animation, play fun characters but I had to start with what’s my strength right now.”
Fitch also does pro bono work which she says gives her additional experience. She recently volunteered as a live presenter at the Rumi Awards, which celebrate the legacy of the 13th century poet Rumi.
“It’s important for me to use my voice in a way that I feel has meaning,” Fitch says.